Adding new projects to portfolio. Today mostly all of them are print designs for Beijing hotels. The most unusual project for me was a brochure-catalog of moon cakes, traditional pastries that Chinese eat at Mid-Autumn festival. This cakes are usually put into extensively decorated boxes and sold expensively by… well, literally, everybody, as it’s an nice way of making money, so all the hotels, big restaurants, supermarkets and even fast-food restaurants warm their hands on this business. It was pretty cool to make something for such a Chinese-Chinese thing, but to reinvent it in a way, to make it stand out among other competitor products.
So here it is – Kerry Centre mooncakes brochure
And other projects:
Hilton wine banquet (proposition)
For more portfolio updates check previous post – Portfolio 2010. Part 1.
At ICOGRADA Beijing I attended a master class of one Australian designer. The guy’s name is Andrew Ashton and he totally rocks=)
For the presentation he showed up in a koala costume, dancing, which absolutely stunted Chinese audience. And this is not the only thing he can do. Ashton has this wild and brave approach to design which is so appealing to me. But this are not just crazy and rebelion leaps but results of analytical and insightful thinking, and, of course, bravery.
As an example I show just a few posters but he’ve done the whole bunch of great branding projects, that usually are kind of special and dynamic, so Andrew showcase them with animated gifs.
So make sure you visit Studio Pip and Co. website for other projects!
I feel like I had to start with this general post about ICOGRADA event in Beijing.
The last week of October ICOGRADA and Chinese authorities organized international design congress. It was a huge event that attracted designers from all over the world. The big kick to promote China and Beijing in the world and design in China. There were many intersting exhebitions, lectures by prominent international and Chinese designers, workshops, performances and so on.
The main venue of the event was CAFA (China Academy of Fina Arts). This beautiful building is the new CAFA Art Museum, designed by Japanese architect Arata Isozaki.
And this is the logotype of the event, stylized Chinese character “XIN”…
And further I’m going to write what it’s all about…
Last week of October was huge for Beijing. ICOGRADA world design congress was held in the city. So interesting! Unfortunatelly it was hard to visit even a half of events, though I spent whole days at the congress. In next few post I will show some pictures from exhebitions I’ve visited.
Like this… “Chinese Graphic Design in the 20th Century: A Documentary”.
Actually it was limited mostly by posters of communist era and advertisments of the beginning of 20th century. But interesting anyway. Especially to compare exhibits with Russian comminist posters I’ve seen so many times.
