Adding new projects to portfolio. Today mostly all of them are print designs for Beijing hotels. The most unusual project for me was a brochure-catalog of moon cakes, traditional pastries that Chinese eat at Mid-Autumn festival. This cakes are usually put into extensively decorated boxes and sold expensively by… well, literally, everybody, as it’s an nice way of making money, so all the hotels, big restaurants, supermarkets and even fast-food restaurants warm their hands on this business. It was pretty cool to make something for such a Chinese-Chinese thing, but to reinvent it in a way, to make it stand out among other competitor products.
So here it is – Kerry Centre mooncakes brochure
And other projects:
Hilton wine banquet (proposition)
For more portfolio updates check previous post – Portfolio 2010. Part 1.
I haven’t updated my portfolio for almost a year, so there are a lot of projects piled up, waiting to be exhibited. Today is the day. I’ve added many new corporate identity projects that I was working on in 2010:
To be continued…
At ICOGRADA Beijing I attended a master class of one Australian designer. The guy’s name is Andrew Ashton and he totally rocks=)
For the presentation he showed up in a koala costume, dancing, which absolutely stunted Chinese audience. And this is not the only thing he can do. Ashton has this wild and brave approach to design which is so appealing to me. But this are not just crazy and rebelion leaps but results of analytical and insightful thinking, and, of course, bravery.
As an example I show just a few posters but he’ve done the whole bunch of great branding projects, that usually are kind of special and dynamic, so Andrew showcase them with animated gifs.
So make sure you visit Studio Pip and Co. website for other projects!
